Ten key components for building brand recognition

Ten key components for building brand recognition include: Public relations and feature articles about you company, products and services

• Direct marketing – post cards, newsletters and brochures
  Strong electronic media presents including website, social media and interactive applications
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  Industry leadership opportunities that included presentations, white papers, blogs and round table discussions
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  Brand signature on all email and written correspondence
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  Relationship marketing including referral generation
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  Sponsorship and promotion activities that include advertising specialties, event and non-profit support
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  Licensing and strategic partnerships
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  Branding of employee uniforms, vehicles and building signage
  
  The final critical component that is typically overlooked is a strong positioning statement that separates your business from your competition.