Promotional Products
Not only can EFX create all your artwork, logos or brands, but we can all provide promotional products printed with you design on them. We offer all the new promo item trends from pens, mugs, and backpacks to clothing that can be custom screen printed or embroidered. We have thousands of products to choose from. We specialize in printing photographic images and complex designs. For a few of the products we offer, view the list to the right.
Remember promotional products is a great way to not only advertise your company, but increase revenue through the ongoing long lasting effect that promotional products have because of the continued use of them by the ones you give them to.
Visit Promo Site
Use them for:
- Company Event Gifts
- Employee Uniforms
- Client Appreciation Gifts
- Employee Incentives
- TradeShow Giveaways
- Holiday Gifts
- Gift Baskets
Tips for Creating Effective Promotional Materials
Creating effective promotional pieces takes creativity, practice and a little know-how. Put your marketing materials to work for you by following a few simple rules.
1. Create an "idea library"
When you see promotional materials that catch your eye, save them for reference.
Figure out why you prefer some pieces to others and repeat these positive characteristics in your materials.
2. Use design elements consistently
Your readers should be able to identify where the piece is from, even if your company name is not on it.
Stick to a few consistent design elements—logo, typefaces, graphics and colors—on all your materials.
3. Focus on the reader
Put yourself in their position and ask "Why should I care?"
Give readers practical information they can use.
4. Use white space effectively
White space is the empty space in your promotional piece. It is your friend.
Too much information — jammed into every available space — will confuse and overwhelm your readers.
5. With Design… less is often more
If your materials are too busy, your readers will struggle to find your message.
A simple, clean, organized layout makes your materials look professional and have more impact.
6. Give people a reason to respond
Coupons, special offers, promotional pricing… experiment with different offers to see what your target market responds to.