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Tips for Creating Effective Promotional Materials

Creating effective promotional pieces takes creativity, practice and a little know-how. Put your marketing materials to work for you by following a few simple rules.

1. Create an "idea library"

  • When you see promotional materials that catch your eye, save them for reference.
  • Figure out why you prefer some pieces to others and repeat these positive characteristics in your materials.

    • 2. Use design elements consistently

  • Your readers should be able to identify where the piece is from, even if your company name is not on it.
  • Stick to a few consistent design elements—logo, typefaces, graphics and colors—on all your materials.

    • 3. Focus on the reader

  • Put yourself in their position and ask "Why should I care?"
  • Give readers practical information they can use.

    • 4. Use white space effectively

  • White space is the empty space in your promotional piece. It is your friend.
  • Too much information — jammed into every available space — will confuse and overwhelm your readers.

    • 5. With Design… less is often more

  • If your materials are too busy, your readers will struggle to find your message.
  • A simple, clean, organized layout makes your materials look professional and have more impact.

    • 6. Give people a reason to respond

  • Coupons, special offers, promotional pricing… experiment with different offers to see what your target market responds to.

    • Creative Marketing Services

    • Graphic Design
    • Websit Design
    • Custom Art
    • Ecommerce
    • Corporate Identity
    • Direct Mail Ads
    • Print Media Ads
    • Ourdoor Media Design
    • E-newsletter Design
    • Newsletter Design

    Printed Marketing Materials

    • Presentation Materials
    • Brochures
    • Fliers & Mailers
    • Posters
    • Letterhead & Envelopes
    • Door Hangers
    • Postcards
    • Catalogs, Forms & Folders
    • Newsletters & Packaging
    • Signage Including Magnetic
    • Calendar & Stickers

    Exclusive Promotional Products

    • Impressive Imprinted Wearables
    • Advertising Specialty Products
    • Company Event Gifts
    • Employee Uniforms
    • Client Appreciation Gifts
    • Employee Incentive Gifts
    • TradeShow Giveaways
    • Holiday Gifts & Baskets

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