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Ten key components for building brand recognition

  1. Public relations and feature articles about your company, products and services.

  2. Direct marketing – post cards, newsletters and brochures.

  3. Strong electronic media presents including website, social media and interactive applications.

  4. Industry leadership opportunities that included presentations, white papers, blogs and round table discussions.

  5. Brand signature on all email and written correspondence.

  6. Relationship marketing including referral generation.

  7. Sponsorship and promotion activities that include advertising specialties, event and non-profit support.

  8. Licensing and strategic partnerships.

  9. Branding of employee uniforms, vehicles and building signage.

  10. The final critical component that is typically overlooked is a strong positioning statement that separates your business from your competition.